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Instagram is the platform that turned everyday people into photographers. Obviously it is based around photos, however, it also played a huge part in the death of Vine. The longer videos, up to 1 minute on the app itself, and ability to link to longer form vertical content through IGTV, means that not only is Instagram still a contender and growing. It is also forming another new niche. No one has been able to get people to use vertical video successfully. You start on IGTV, and learn how it works, and you can boost your Instagram following and drive more traffic to your website.
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